Goodies for the Web-Curious: March 19, 2010

I didn’t expect such good reads for a beautiful day in the DC Metro area, but I always like a good surprise.

How can Government 2.0 efforts be meaningful if the people behind them don’t necessarily believe in the tactics? While most federal agencies are trying to jump into the social media scene, a study from the National Journal Group, which surveyed federal government employees and Hill staff, found that most of them view social media platforms as “pointless” and “passing fads.”

Just another proof that Chris Brogan can read my mind. Re-reading previous blogs (oh, the handful of them) made me wonder if I should change the way I communicate, the way I reach people, the way I present myself. Guess I’m not the only one doing some of that kind of soul-searching today. Chris Brogan suggests always taking the time to evaluate how to connect, how to continue being of value — before being overstretched chips away at your ability to be of value.

Web metrics is not rocket science, but don’t hire idiots, either. Reading Gary Angel’s post on Metrics Meltdown reminded me of a recent thought I had about the industry making Web analytics more complicated than what it is (or what it should be).  Analysts keep throwing jargon like “infrastructure, data quality, expertise.” That’s great, but there’s nothing wrong with using common sense and Web experience to assess and make sound conclusions about Web performance using consistent and reasonable measures.

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